A rehabilitation center isn’t going to require your average marketing campaign. It’s not about numbers or selling a product but responding to an increasing need for addiction treatment by reaching those in need. Your rehabilitation center needs to come across as a safe space where your patients can connect with you rather than a profit-driven, sales-based business.
Making your rehabilitation center marketing campaign personal can be tough online. How will a patient know you are trustworthy and can connect with them on an emotional level? Reputation Rehab leaves the aggressive marketing campaigns at the door to focus on campaigns sensitive to patient needs that build trust and respect.
Utilizing Social Media to Build Trust
One of the best ways a rehabilitation center can gain trust and build a community is to have a strong social media presence. Posting testimonials, staff and location photos, support videos, and more bring personality to your services. Reaching out to a rehabilitation center for help isn’t easy so it’s important to market your services as welcoming and inclusive, being mindful of those in need. Social media is an easy way to get out information about your rehabilitation center as well. Hours, location, contact information, and events should all be present on your social accounts
Google My Business Listing and the Importance of SEO
Those who are interested in your services will quickly move on to the next listing if you don’t have accurate information on your Google My Business listing. Looking into rehabilitation centers is already nerve-wracking enough and any misinformation or missing information can be off-putting. Ensuring the smoothest and most transparent results are vital in treatment center marketing.
Search engine optimization involves analyzing the keywords in someone’s search to match them with content that also uses those relevant keywords. The content that you offer needs to be optimized for the keywords someone is likely to search in relation to your services. For instance, if someone searches for, “rehab centers in Los Angeles,” then the content on your website needs to be written to match those results, pushing your listing to the top of a search. An article about addition treatment can rank for searches about addiction treatment services. Having a blog on your site with trustworthy information is one of the best ways to get noticed online.