Google Trends is a service offered by Google that examines the popularity of top search queries on Google Search across multiple regions and languages. By utilizing graphs, the website compares the search volume of different queries over time. In this second blog of the series, we will explore Trends and acquire practical strategies for leveraging its potential within your digital marketing inpatient rehab initiatives.
Identifying Your Ideal Client – What Trends Reveal
- Going Beyond Demographics: Trends show shifts in the types of addiction gaining search attention (e.g., increased opioid interest vs. alcohol)
- Language Insights: Are the most popular searches more clinical (“substance abuse disorder”) or compassionate (“finding addiction help”)? This informs website wording.
- Loved Ones Included: Spot trends showcasing an increase in family members seeking support for someone struggling. (PPC ads could be aimed at loved ones).
Website Optimization Guided By Trends
- Are Your Pages In Sync? Compare your existing site content to trend keywords on matching topics. Need more on family counseling? Blog on what loved ones search for.
- Fresh Blog Ideas: “Related queries” open a goldmine of content needs – perhaps searches for “rehab without insurance” are common, and you can address this.
- Seasonal Considerations: Look for yearly search spikes (e.g., higher “detox centers” around the holidays?) and schedule blogs in advance for that increased need.
Local SEO: Mastering Location-Based Searches
- Location Matters: Google Trends lets you compare regional search volumes. A rehab in Florida needs a different visibility focus than one in the Northwest.
- Neighborhood Specific: Breakdowns by city or metro area are possible. If most of your client searches come from neighboring boroughs, Google My Business listings for those areas become key.
- Trend Uptick = Time to Act: When a local spike in searches matches your niche (e.g., increase in “opioid detox”), get proactive with localized PPC ads and blog content aligning with it.
Content Strategy Beyond Blogs
- Video SEO: Trends has a specific “YouTube Search” setting. Videos on topics frequently searched give your facility presence alongside competitors.
- Timeliness + Trends: Addressing newsworthy themes in addiction treatment as they gain online attention demonstrates your awareness.
- The FAQ Angle: Are “related searches” largely questions? A robust FAQ page based on common queries captures those seeking clear answers early in their research.
Customized Digital Marketing Inpatient Rehab Plan for Alcohol and Drug Treatment
Ready to gain a deeper understanding of search trends and supercharge your marketing inpatient rehab strategy? Don’t miss our next blog in this series, where we’ll unlock even more Google Trends insights!
Let’s discuss how Reputation Rehab can customize a marketing plan to achieve your business development goals. Contact us today for a consultation.