When you work with us, your information is always secure. So, while this is a real case study of a detox and rehab facility we’ve worked with, we are not giving out any of the information. That said, we can tell you that this is a detox and rehab facility that we’ve worked with for multiple years, spanning at least from August 2018 through August 2020. We can also tell you that this was a successful detox and rehab facility. They had been around for a few years, but they came to us when their growth had stagnated. It was up to our digital marketing team to do the job.
The Early Months of Our Digital Marketing Team
One thing we’ve found that we do have to mention too many clients: this does not happen overnight. Sure, we’d all love it if you signed with us one day, and then you had so many more clients the next. However, as you know from detox and rehab, things just don’t work like that. The most successful things in life take time, it takes a while for a foundation to build. That’s how it started with this client, as you can see. In the first month, they didn’t have many leads at all.
Google Organic
Starting in November of 2018, that’s when it began to take off. You’ll note that the green in the bar graph got very large very quickly. That’s because they got so many more leads from Google Organic than they had previously. Additionally, they got more leads on Google Organic than they did anywhere else. It’s interesting because they only got a bit from Yelp at that time despite the fact this particular client has so many positive Yelp Reviews.
Direct Takes Off: May 2019
Google Organic continues to get them more than any of the other forms right up until May 2019. That’s when “Direct” kicks in. This means people reached out to them. You’ll note that the “Red” in the bar graph goes from practically nonexistent to almost as big as the green on May 2019. That doesn’t mean that, all of a sudden, this client suddenly got much better at being a detox and rehab facility. No, it means that the foundation we had built for them was finally in place and rock solid. This means that they’re able to build on it, drawing in more people than ever.
Ever After: June 2019 through the Present
From there, it’s a modern success story. They’re able to help more people than ever before. Google Organic tapered off a bit, but only because much of that got subsumed into Google Local. That means more and more folks locally were reaching out to the detox and rehab. It’s crucially important to note that each of the colors in this bar graph isn’t just “colors” – they’re people. Specifically, they’re people in need who had the wherewithal to reach out to rehab. We’re quite proud of how we were able to put this rehab in a position to help more people live the lives that they wanted. To see how we can do that for you, contact us.