Digital marketing is easy if you have a massive budget and you don’t mind wasting most of it. If you are looking to get good value for money, then Healthcare Digital Marketing is challenging… and why wouldn’t it be? You are competing with every other healthcare provider, healthcare book, seminars, and sometimes, a health-pseudo guru on the Internet. Anybody who has made money from your target customers is also investing money into online marketing and you have to compete with them. It is difficult, so here are a few tips to help make things a little easier.
Try Everything and Try it Small
You really need to take a scattershot approach to your marketing. You need to throw some pasta at every wall to see which sticks. Digital marketing is, maybe not cruel, as it is fate or time, but let’s say an eerie mistress.
For example, you could put a video on YouTube where one of your doctors quickly explains the chemical causes of depression. The video fails and only gets 100 views. You put the same video on your Instagram reels to a similar failure. You put it on your website, on depression websites, onto your adverts, and onto Facebook, and still see no success. The video is getting no traction and nobody knows your name. Then, one day you put it on Rumble, and suddenly it is getting attention. The video is picked up by a few small influencers on TikTok, and suddenly your doctor and your organization are popular and people are searching for your treatment center on Google to try to find you and your doctor.
This is the way of the digital world, and this is why you should try a bit of everything. Even the things you think do not apply and do not matter.
Trust in Time
A guy called Sean Stephenson was a much-respected therapist, and he put plenty of videos on YouTube but nobody was interested. Then, for some reason, one of the videos of him dancing went viral. It went viral out of nowhere, there is no reason why it suddenly became popular after years of being online. Shortly after, this guy was seen everywhere from Ted talks to dating seminars, and none of it had anything to do with the dance he did online.
He had a powerful therapeutic massage and through a stroke of timing, he was able to capitalize on his luck to promote his message and his therapeutic business. Even if you are trying your scattershot approach and you are getting no positive results, trust that sometimes you need a combination of luck and timing, and there is no predicting when success will hit. You just need to be ready to capture it and capitalize on it when that luck appears.
You Can Hire a Digital Marketing Company
Don’t beat yourself up for not making a big impact with your digital marketing. You are not a marketing expert, you do not do digital marketing for a living. If you spent every day working in a digital marketing agency, you would be great at promoting a message across the Internet. But, you have spent your earthly existence treating people and healing those in need. You are not expected to be an online marketing savant. Instead of trying and failing, get in touch with Reputation Rehab and have them work on your Healthcare Digital Marketing. You could do far worse than having a team of seasoned professionals promotes your services.