A lot of healthcare digital marketing companies are losing business or going out of business. Some attribute this to how easy social media and review promotion are these days, not to mention how easy it is to you Facebook and Google advertising platforms.
Many people think that digital marketing, especially for healthcare services, is grinding to a halt like the comic book or theater industry, but that is not the case. Healthcare marketing online is simply undergoing a market shift.
Can Anybody Do Digital Marketing?
Yes, anybody can go online right now and start a WordPress website. They can start Facebook groups, YouTube channels, Google Ads accounts, and they can start guest posting on other websites. Just about anybody can do digital marketing, and they can mostly learn all they need to know online.
Obviously, the sticking point is that most people are bad at digital marketing, and it isn’t 100% their fault. A genuine digital marketing company focuses all of its energy on becoming better at marketing. Whereas a lone operative or small business has to spread its attention between multiple different areas in order to operate with a view to making a profit.
We Still Need Seasoned Professionals
Even if you disregard the fact that marketing companies focus only on marketing, you should also remember that professional expertise will always have value. People thought that web designers were going to be a thing of the past thanks to WordPress and other content management systems, and yet the website design industry is flourishing to this day.
This is because even if you can buy themes and plugins for whatever website needs you to have, a seasoned professional will always do a better job. They may do a more customized job, or a more efficient job, or may simply add elements that themes and plugins do not offer.
There are also market forces and scarcity to consider. The better a marketing company is, then the more in demand it becomes, and the harder it is to book. Lower-quality marketing companies may be suffering in the healthcare industry, but those who create results are in high demand.
Major brands are willing to pay thousands upon thousands for marketing expertise, and they are no longer as easily fooled by low-cost quick-and-easy black-hat digital marketers. The industry is maturing, which means the weaker and less valuable marketing companies are being left behind. The digital marketing industry is not dying within the healthcare industry, it is maturing and evolving.
Getting the Right Healthcare Digital Marketing
Some said that web design had its day, and they said the same about translators and online writers, and all of those industries are thriving to this day. Digital marketing for healthcare services may be undergoing a little bit of trouble, but this sort of thing happens in all industries.
It is merely a case of the less reputable and less effective companies being cleared away to leave better and more effective companies room to grow. If you are looking for actionable advice, and the efforts of a team of professionals, then get in touch with Reputation Rehab today.