Of all the industries on Earth, it is the drug rehab industry that needs the most help with its marketing. The landscape for online marketing in the drug rehab world is such a mess because a lot of money is being spent in utterly the wrong places.
Medical companies are investing millions on online marketing campaigns that send the wrong message, have the wrong tone, and that damage the overall reputation of all drug rehab companies in general.
It is like the opposite of the halo effect where instead of bigger companies elevating the image of smaller companies, they are actually dragging them down. If you have not considered hiring a drug rehab marketing agency yet, it is time you started thinking about it now.
Pay Per Click Advertising Requires Lots of Fine-Tuning
Even if you are going the simple route of promoting your rehab center with PPC, getting it right and getting good value for money takes a lot of testing and adjusting. It is very easy to throw away vast amounts of money on leads and traffic that doesn’t turn into clients or any sort of real profit.
Offline Media is Difficult to Monitor
A good marketing agency will find ways to monitor your offline marketing so that you know what works and what doesn’t. The key to success is figuring out which of your offline ads works and which doesn’t. A marketing agency can help you get those answers so that you may invest in what works and disregard what doesn’t.
Email Marketing Still Has Value
One of the biggest hurdles with email marketing is how you comply with the law and with modern bulk-email sending companies. They won’t allow anybody to join, nor may they do what they wish. You need an experienced marketing agency to show you what to do, to get you in, and to help you build a powerful and valuable email marketing campaign.
Conversion Rate Optimization
The big issue here is if your conversion rate needs fixing, or if your marketing method is flawed from the ground up. This is the trouble with most varieties of marketing methods. They can draw in people, they can draw in sales, but can they make a profit, and are enough people being converted?
Again, it begs the question, is it that you are drawing in enough people and they just need to be sold to better, or is it that you are drawing in the wrong type of people and you need to change your marketing method. That is where conversion rate optimization comes into play.
It is a tricky issue because knowing what failed and what succeeded is difficult. For example, if your traffic failed to buy from you, but then bought the same service from your competitor, then your conversion process needs fixing. However, how are you supposed to know if you lost genuine clients or lost somebody who would have never bought from you anyway?
Which Drug Rehab Marketing Agency Should You Try?
You need a company that is experienced in your area. You need a company of seasoned professionals from an established business that has been around for years. Get in touch with the experts at Reputation Rehab. At the very least, you can try their services and see what they have to offer. You may be pleasantly surprised.