SEO for mental health professionals is critical to reaching individuals in need and changing lives. Without proper digital marketing techniques, your services won’t show up in front of the right search queries. So, what keywords should you use to place your services in front of as many people as possible?
Finding the Right Keywords
Search engine optimization covers more than simply stuffing popular keywords across pages on your website. Instead, you need to use the best keywords for your target audience, location, and services.
Are You Local or Online?
One way to narrow down which keywords suit your services is to ask yourself what kind of clients you’re trying to reach. Do you focus primarily on in-person services like therapy and coaching? Or do you conduct telehealth appointments with neighboring cities and states?
Local keywords will suit your services better if you offer in-person services. For example, you may select keywords such as “Los Angeles Therapy” or “CBT San Diego.” You would include these phrases on pages on your site and within the metadata.
This way, your services are more likely to appear when someone searches for relevant terms in your area.
What Services Do You Offer?
Another way to find high-impact keywords is to focus on your services. As you know, mental health professionals offer different services like therapy or counseling. But these services go deeper with aspects like CBT, DBT, and different mental health conditions.
For example, you may add specific keywords if you have experience treating eating disorders like anorexia and bulimia. You would use various terms like “eating disorder therapy” alongside “bulimia” or “anorexia.”
Organically adding different variations of keywords improves your chances of appearing in search results, regardless of what someone searches. This same approach applies to other mental health conditions and services.
Paid Advertisements Place Your Services First
Another way to use search keywords is through paid advertisements. With this method, you aren’t broadcasting your services to anyone. Instead, you’re reaching the people who directly search for what you’re offering.
For instance, your paid advertisement would appear when someone searches for “CBT therapy near me.” The best part is that you don’t have to pay anything unless someone clicks on your advertisement.
Use Professional SEO for Mental Health Professionals Today
We get it; you’re a mental health professional trying to do everything you can to help others obtain sobriety and peace. Unfortunately, the harsh truth is that you’ll need to place your business in front of the people who need it most. To do this, you’ll need an effective marketing strategy.
That’s where Reputation Rehab can help! At Reputation Rehab, we’re proud to have many long-standing relationships with addiction treatment center professionals. We can connect you with treatment consulting experts. Additionally, we can put you with a consultant that can go over our marketing packages so you can reach more people in need. Contact us today to get started or receive additional information.