Drug addiction has increased during the epidemic, With the Center for Disease Control and Prevention reporting that 13% of US citizens increased or started substance use as a response to COVID. This is only a few months after it first appeared in the US, and drug overdoses have increased significantly throughout the pandemic. This means that there are a large number of patients ready to be admitted to clinics across the US and that the number is likely to increase as the pandemic extends. In order to make sure that a clinic is seen by these admissions, successfully marketing inpatient rehab centers is a must. At Reputation Rehab, clinic administrators can find new ways to getting the most out of their marketing campaign.
Using All of Google
All clinics use Google to promote themselves to some extent, but that doesn’t mean that they are making the best use of it or using as much of it as possible. Maximizing Google hits means that centers are more likely to get positive responses from addicts looking for somewhere to help them recover from addiction as well as improve their mental health. Google Business pages are essential, as well as making use of the reviews page there to encourage former clients to post their experiences. The more that a center does this, the more likely they are to get a positive response from potential patients. Using video campaigns, including on YouTube and TikTok, can improve the uptake of younger clients, as well as reaching a broader base for longer. Engaging with customers is an essential part of any successful addiction center marketing strategy.
Developing A Longer Strategy
It has been demonstrated again and again that many addiction treatment centers are treating their marketing as a short-term plan, wanting to get to the top of Google and expecting an immediate response from their marketing campaign. However, just like any other form of marketing, a high-quality promotional campaign for an addiction clinic requires a lot of time and effort. Developing a long-term strategy is the best way to build a plan that keeps addicts coming into your center, ensuring that the website is ready to receive the extra clicks from addicts as they search for new clinics before building up a social media or hospital-based campaign. This might involve making use of a variety of media, including visual media and online social media sites such as Twitter, but books and blogs should also be used as an important part of any longer-term strategy. A long-term strategy is the only way to make sure that the center succeeds for many years to come.
Getting The Best Responses from Clients
An important part of any strategy for marketing an inpatient rehab center is to get good responses from potential clients. If your clinic is looking for a team to help you reach out to your clients, talk to Reputation Rehab today. You can contact us through our online form, or call us at (855) 519-0120 now.