Marketing inpatient rehab facilities can be a challenge. Because of how competitive this niche is, drawing enough attention to get more admissions for your facility requires the right strategies. And in this day and age where digital technology rules the marketing world, SEO and social media are two of the best and most effective weapons you can use. And like any weapon, you need to at least have a good idea of how to utilize it correctly. So here are some ways to use SEO and social media strategies to your advantage. It may not always be a hit 100% of the time, but at the very least, you get one step closer to your overall goal.
Create a Business Profile to Stand Out on Google
It’s safe to say that everyone relies on Google for information. And since it’s been the world’s most prominent search engine platform, it has expanded its features immensely. One of the key additions is a Google Business Profile.
By setting up a profile for your inpatient rehab facility, the key details of your business (phone number, business hours, and location) immediately stand out. That makes you easily accessible to potential customers, and ultimately, widens your network.
The great thing about creating a Google Business profile is that it’s absolutely free of charge. It also allows you to instantly respond to reviews and questions, and in terms of customer service, that is a huge plus.
Utilize the Power and Reach of YouTube
For years now, YouTube has been the second most popular search engine after Google, and for good reason. Since most people are visual in nature, they would rather watch a YouTube clip about the benefits of inpatient rehab for addiction treatment than read a blog post about it.
To put things into perspective, more than 2.6 billion people around the world use YouTube once a month. That’s a huge number to leverage and take advantage of. And if you do it right with proper keyword use and creating valuable content, you may just see huge returns.
The Same Goes For TikTok
Many of you may have the impression that TikTok is made for the younger generation of social media users. While that is partly true, the one billion monthly active users of the platform are something to also take advantage of.
Since the pandemic broke out in 2020, TikTok became the instant source of short-form entertainment. And given its wider reach nowadays, you can also use it to create content for your rehab facility. You can either seek the help of an influencer or leverage its impact on society’s shorter attention spans by creating rapid-fire but informational videos. Not only do you tap into a younger crowd, but ultimately, you widen your reach tremendously.
Boost Your Efforts For Marketing Your Inpatient Rehab Facility
Even if you lack expert knowledge on such strategies, there are digital marketing services you can avail yourself of to provide just that. For one, we at Reputation Rehab offer a variety of resources, from content development to web design, and advertising. If you want to know more about our packages, or what we’re all about, visit our website. You can also call us at (855) 519-0120.