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Why You May Need Personal Reputation Management

· Branding and Online Reputation Management · Comments Off on Why You May Need Personal Reputation Management

Creating a personal brand today is more important than it has ever been before. You want to have the ability to make strong contacts and network well to help your career goals and personal life. Unfortunately, in the technology-driven world we live in today, there are downsides to having all those social media accounts and an online presence. It is very easy for any person in your life, whether they are close to you or not, to spread potentially damaging, hurtful and damning rumors about you with just a few keystrokes. Everything you have worked hard to create can be flushed away with just one social media post, video or email. At Reputation Rehab, we understand that your reputation is the strongest asset you have and we know why you may need personal reputation management and how to go about it successfully.

Perception is everything

The perception people have of you online today is critical. When you are looking to establish yourself in the business world, as an employee or as the owner of your own business, the way people see you, your life and the way you act is going to have a huge effect on how they interact with you. While not everyone is always going to agree with you or your point of view, those that take it upon themselves to inflict damage upon you based on your opinions or way of life can do so very quickly. All it takes is one response, one video, one picture or one interaction on your part and you can find your reputation falling apart very quickly, whether the statement is factual or not.

Cleaning Up and Managing Reputation

When you think there has been a damaging campaign mounted against you, it may be time for you to seek out our help with personal reputation management. At Reputation Rehab, we are specialists in helping individuals and businesses restore their online reputations as quickly as possible. We can go over the issues you are having and discuss with you the best strategies and approaches that we can take that will help suppress and eliminate the problems you are having.

Speak to Us Today

Waiting to enact personal reputation management will cause more problems for you. If you realize that there is a problem, reach out and call us today at Reputation Rehab at 877-654-9736 so we can start the process as soon as possible and begin working to restore your reputation. Take conscious steps and make an effort today to protect your personal brand.

Understanding the Online Reputation Management Definition Today

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When you are a business owner in the world today, having some type of online presence is an absolute necessity. Even if your primary business is at a brick and mortar location, you need to have a website that supplies information about your business, products, and services. You may also find it important to have things like social media accounts and access to review areas so customers can comment on your business and you can help to build your brand successfully. Unfortunately, when you have an online presence, you are also at the mercy of others out there that may have bad intentions towards you. Their negative input can be damaging to your brand, business, and reputation. At Reputation Rehab, we think it is important that you have a clear understanding of the online reputation management definition today so you can see just what we can do to help your business and brand.

Defining the Terms

At its core, online reputation management is the strategies that are used today to help shape the perception the public has about your business, brand or website. These strategies are designed to help drive public opinion in a positive direction and combat negative or false allegations made against you as an individual or your business. The processes that we can employ to help are designed to assist you in overcoming issues such as a negative viral video a customer may have released about you or a negative review written about you on social media, Google or Yelp. Our experts will work to create a project designed to suppress the negative issues and restore your reputation online.

What Can be Done

Once you understand more about an online reputation management definition, you can have a clear view of just what a company like ours can do for you. We apply various strategies to assist you, with everything from pushing out large amounts of positive content and reviews on social media accounts, review areas and websites to email campaigns to help support a positive reputation for your site and business. With our help, you will find that the negative can quickly get turned around for you with our professional service.

Find Out More about Us

Now that you know what an online reputation management definition is, you have a better idea of just what can be done to help you out. You can learn more about the services we can provide for you at Reputation Rehab by giving us a call at 877-654-9736 and speaking to a member of our staff. We can arrange a consultation with you to talk about your issues and create a strategy for you that will help turn your reputation back around.

Top Online Reputation Tips for Brands

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Online Reputation Management

Top Online Reputation Tips for Brands

Want to make sure that your brand always has a positive reputation? Your company needs to be able to take pro-active steps to ensure that the brand’s reputation remains positive.  In the modern age, it is increasingly important for companies to take control of their online reputation, since a few comments on social media networks can soon put the power to manage the public’s opinions about your brand out of your control. There are several ways in which you can ensure that you generate a great reputation for your brand that will overcome negative remarks about your company.

Creating a strong presence online

One of the most important steps that any company can take to ensure that they manage their reputation effectively is by developing a strong online presence in their own right. This means, for example, creating a top-ranking page or website. Around 9/10 people remain on the first page of Google search engine results when performing a search, and even the second and third results get far fewer clicks than the first. Defeating negative content by coming first in the rankings is therefore essential to maintaining control of your brand.

Try removing the negative content

If someone has set up a negative review site for your brand, or a rival is creating negative content about your product on their site, you can attempt to get Google to remove these pages. You will need to make sure that you follow the rules in order to submit a removal request, including removing negative spam that has captured your company name or personal name for its ads, or is violating your trademark in some way, then you can get the page removed from Google. This is one of the fastest ways to manage negative content, and can be a positive first step to restoring your reputation.

Creative your own positive content

It is not enough to outrank or remove negative content – you need to have something to put in its place. This something will be positive content created by your staff, or by outsourced content writers who can create positive text for your site, for social media pages, and for article sites. All of these methods will help you to create positive information about your website that casual viewers can find easily. Online reputation management teams can also help you to create the best positive content for your brand.

Suppress Negative results with Professional Reputation Company

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Online Reputation Management

Suppress Negative results with a Professional Reputation Company

When you own your own business, reputation is the key to success. Traditional companies call it ‘word of mouth’, but modern experts call it brand reputation, or just reputation for short. In business, this term refers to the general public’s knowledge of, and opinion about, a company. With the rise of social media, one poor review or article on the first page of Google results can spread across all of your customer’s social networks like a rash. Once a Facebook or Twitter page is reporting this negative result, your business’s reputation could be seriously damaged.

Negative results and reputation

In the Internet age, businesses know that they have to manage their reputation in order to remove negative comments as quickly as possible.  Reputations can be affected by a range of problems, including complaints and angry customer reviews, smoothing over issues around ethical grey areas, and using SEO tactics and astroturfing of review pages in order to improve the reputation and diminish the impact of negative results. If you want to ensure that your company succeeds in managing your reputation, then you will need to concentrate upon removing negative results from the public view, or diminishing their impact with more prominent, and positive reviews and remarks.

Outsourcing reputation management

Managing reputations is no longer in the hands of your PR team, but may instead require the intervention of a professional reputation company, who can help you to restore your reputation, and also to monitor search engines and social media for negative remarks in the future. Where companies need more control over their reputation, these forms of management can be very important to the business, and are best done by a professional company.

Why use independent reputation companies?

It can be tempting for a business to rely solely upon their PR team to manage the company’s reputation, but in the modern world this can be time-consuming and difficult for those without experience to manage. Professional reputation companies have trained staff who work with businesses to help them to manage their reputation in a positive way, by monitoring and managing online content, by quickly addressing negative comments or reviews, and by offering feedback solutions which allow the company to have more control over where comments are posted, and how businesses respond to feedback. These reputation companies may also be able to help companies spot and eliminate signs of problems with a reputation.

Reputation Rehab voted

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Online Reputation Management

Reputation Rehab voted #3 Top Reputation company in USA

When your business needs to be able to improve or protect its brand reputation, you need to be able to turn to a company that you can trust. There are a few reputation companies available, but one of the most valuable, with a good reputation of their own, is Reputation Rehab. They provide a number of reputation management services which are designed to meet the needs of the company. The majority of brands that this company deals with are in need of assistance with their social media. To understand how Reputation Rehab can transform your social media profile, you need to be able to understand what it is that they can do to help you.

Identifying important social media content

When you are trying to adjust your brand reputation, one of the most important things that you have to do is to assess your current social media standing. This includes discovering anything relevant to your business currently on social media. Reputation Rehab notes where your brand has significant content, and where it is attached to you it can be protected using social media and reputation management tools. If you don’t have a recognizable social media presence, Reputation Rehab can help you to create one.

Suppressing negative comments and reviews

From time to time, all businesses and celebrities will experience negative social media comments, reviews or feedback. The way that your company handles this negative content will affect how the public perceive your brand in the future. For example, Reputation Rehab can start by repairing reputations which have been damaged already by poor social media comments. Smears, poor reviews and false information about your company can all be handled effectively by Reputation Rehab.

Improving positive content

When you are attempting to combat negative reviews, it is important to be able to replace them with positive content. This can be done through improving your social media presence, and using it to generate positive content, backlinks and SEO creation that are designed to improve your search engine rankings. Getting above negative comments can help out your business enormously, and will ensure that you can present your business in a positive light.

The range of assistance that Reputation Rehab can provide for you is the reason that they have been voted in the top 3 Reputation companies in the USA, and why you should trust them to improve your brand reputation.

Reputation Management For Celebrities

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Reputation management for celebrities

Celebrities can be the target of a great deal of negative comments and reporting that can impact their reputation. The reputation affected here is not the public’s opinion of them as people, although that can also be affected, but the reputation of the celebrity as a business. Most celebrities rely upon their fame, and their status in the community, not only to generate income as a private company, but also to endorse charities, for example. This means that any form of damage to the celebrity’s reputation can result in severe damage to their income or to the earnings of charities that they are known to support. In the age of social media and opinion-based media, it is all too easy for a celebrity to find that their reputation is being harmed by negative content. Managing their reputation is essential to ensuring that they are able to earn money and have some social standing in their communities.

Make the first move

Most reputation management companies will advise celebrities to make the first move in handling their reputations. This means that they have to control and organize their own reputation before any negative press appears. Acting pre-emptively in this way ensures that the celebrity is able to take control of their reputation, and manage it so that it is presented in the best way possible. If a celebrity has a good reputation, and a high standing in public opinion, it is much harder for one negative comment to impact that reputation.

Protecting trademarks and keywords

Another way of handling the threat of negative content to celebrities is for them to protect trademarks and keywords that they will use to attract attention to themselves. Building positive keywords and using these in blogs, social media posts and celebrity websites will enhance the reputation, and will make it harder for negative content to rise high enough in search engine rankings to impact the celebrity.  One of the most important factors in that is ensuring that the celebrity buys all domain names that might be used for negative purposes, removing control from rivals or fans of those rivals.

Using the press

Being able to influence the press can have a significant impact on the celebrity’s brand reputation. For example, charitable works, a high standard of professionalism, and success with awards or industry competitions is likely to enhance the celebrity’s reputation, making it harder for negative comments to have an impact on the public’s opinion of the celebrity.

Online Reputation Management Tools

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Online Reputation Management

Online Reputation Management Tool

Online reputation management has never been so important for businesses. More and more companies are being obliged to address problems with their reputation, caused in the main by them not being able to take control of their reputation, and the way that their business presents itself to the public. Managing your company’s reputation ensures that the business cannot be undermined by rivals’ negative comments, or by minor incidents within the business. In order to help you handle the management of your company’s reputation, it is important to utilize a range of tools designed to help you search for new posts mentioning your business, handle employee comments, and discover how your brand reputation currently stands with the public.

Monitoring your brand

Keeping a close eye on your brand requires a great deal of time and dedication, or the use of an online software tool that will watch your brand for you. With a tool such as Trackur or Brandseye, you can quickly spot when new comments are make about your business, you can access those blog posts quickly, and even spot whether people are linking back from their comment to your website or blog. With this information, you should be in a better position to protect your reputation when it occurs.

Company trackers

If you work in a competitive industry, then the comments and behavior of your staff can also affect your brand reputation. You can use tracking tools to notify you when employees such as CEOs, executives and senior management are mentioned. You should also encourage your managers to monitor their staff in order to ensure that your brand is not tarnished through the unsuitable behavior of employees. Google’s program, Me on the Web, is one tool that can help you to track employee’s online behavior easily.

Raise your current reputation

Companies often become interested in their brand reputation when it is too late, and the serious damage has already been done. If you choose to be aware of potential problems with your company reputation, then you may need tools such as Rankur, and Social Mention. These two tools allow you to assess how often you are mentioned online, work out whether your target market are posting about you, or how your target audience responds to your brand. Results can also be used to show whether comments are mostly positive or negative, or even how far your brand reach extends.

Online Reputation Management Strategies

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Online Reputation Management

Online Reputation Management Strategies

Want to have more control over your business’s online reputation? Many companies have turned to professionals offering expert reputation management strategies which allow their clients to exercise more control over their brand reputation on search engines and social media networks. While it is easy to get a poor reputation without the right management tools, correcting the public’s impression can be much harder. This is why companies have had to develop particular reputation management strategies to help them take action over negative comments and reviews, and to ensure that their brand is not damaged by harmful feedback or content.

Managing reputation

Businesses have to manage their reputation by adapting a number of strategies. These may include:

  • Creating better SEO for content published by the company
  • Creating company-positive websites, articles and social network profiles, which undermine negative content
  • Creating positive online press releases to be published on the company website and on recognized websites in order to generate a better brand presence and reduce negative commentary
  • Creating review profiles to cover (or ‘astroturf’) third-party websites with positive reviews

These creative processes can help to reduce the impact of negative results by forcing them into a lower position in search engine rankings.

Other ways to influence company reputation

There are also other strategies that the business, or the professional reputation management company, can pursue in order to reduce the impact of negative content. These may include:

  • Requiring take-downs of websites or content that the business believes is libelous
  • Providing free samples of new products to popular or celebrity reviewers
  • Taking positive steps on customer criticism, including negative feedback or customer complaints
  • Encouraging reviews from third-party sites that already rank highly on Google

All of these strategies can provide additional support to a reputation management program.

Unsuitable ways to handle your reputation

While the above strategies are all effective ways to handle your business’s reputation, particularly by reducing the impact of negative content, there are some strategies which are commonly used by companies to reduce negative remarks that are less suitable. These methods are popular and easy to use, but may not be ethical, and could result in controversy if the company’s actions are revealed.  These include:

  • Creating fake blogs in the name of the critic or negative reviewer
  • Using spam bots or DNS attacks to shut down websites with negative content
  • Lashing out at negative reviews using fake profiles

Online Reputation Management for Small business

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Online Reputation Management

Online Reputation Management for Small business

Brand reputation is one of the key battles that small businesses need to fight in order to gain new customers and increase your profits. For a small business, the reputation of the company and the brand could make or break the business, and so it is vital to protect that reputation, and manage it to the best of your ability. Reputation management is something that no small business can afford to ignore, and dealing with your reputation from the beginning can mean that you get the best start to influencing your customers with positive content.

Set out your social media territory

As small business, you have to be available on social media. Taking control of this field means signing up to every major social network, including:

  • YouTube
  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn

Make sure you research social networks with strong links to your industry or the sites where most of your competitors can be found. The account name should be the same in each one, so that customers can find you easily. Once you have started all of these social network accounts, keep them up to date. Posting regular content on these sites is one way to stay in contact with past customers while at the same time reaching out to new customers. Social media sites are also one of the best ways to combat negative content, comments or feedback which would otherwise damage your reputation

Use reputation management alerts

One of the most important steps that you can take is to ensure that you set up reputation alerts for the major search engines, including Google, Bing and Yahoo. These will alert you when new posts about your company or you personally are posted online. You can then use it to monitor your brand reputation, and to ensure that you are not affected by negative comments. You can read articles, posts and news bulletins immediately in order to find out information, and to gain more insight into other’s opinions of your brand or business. It can also allow you to read and mitigate any negative information, combat malicious posts, and deal with anything else which might damage your reputation with customers. Staying alert to online remarks about your business can ensure that you keep firm control over your brand name, and will prevent negative content from becoming well-known and part of the general public’s opinion of your brand.

How to Manage and Monitor Online Reputation Management

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How to Manage and Monitor Online Reputation Management

Social media networks and the wide access of the general public to the internet will inevitably cause that anything that is said about your company online will quickly spread around the world. If those comments have been significantly negative, then it could damage your reputation and affect how viewers may see your business in the future. Since your reputation could affect your finances, or even the chances of your company staying afloat, you need to manage your brand reputation and ensure that any negative comments are handled quickly and decisively.  You can choose to monitor your reputation yourself, you can choose a professional company to help you, or you can use online tools to monitor your reputation.

Handling your reputation yourself

Most companies choose to deal with their business reputation in-house; that is by relying on their traditional PR team. This may be effective while working with standard print or mass media, but it is not the best solution when it comes to the internet. Companies seeking to manage their reputation themselves often find that it is a lot of hard work with little success, and they may struggle to take full control of their reputation.

Using a professional reputation management company

When choosing to call in a professional reputation company you are putting your business’s good name into the hands of professionals. They are often experts in particular reputation management fields, and can help you to get full control of social media comments. The company can also show you how to deal with that reputation online, through answering negative remarks, countering them with positive comments, or simply outranking any negative posts in search engine rankings. With the help of a professional company, businesses can succeed in getting more control of their reputation.

Using monitoring tools

Handling the management of a company’s reputation can be made a great deal easier when the business is able to utilize reputation management tools. These can be found in a range of different styles, to be used for a number of purposes. One example of a useful tool is Google Alerts, which allows you to check the internet for recently posted content about you. This can also provide links to the content, wherever it was posted. You can select different locations to search, including blogs, videos and discussions. Social Mention helps you to find out more information about your brand online, so that you can find out what people are thinking about your brand.