Now that you have successfully set up a high-quality website for your facility, you might wonder how to get it to the top of search page results. This is when you need to learn about the process in which search engines find, understand, and recommend your site in what is referred to as their organic search results. Therefore, let’s talk about Google Ads, which is one of the fastest ways to get your website to the top of a search results page.
How Does Google Ads Work?
Google Ads is essentially Google’s advertising platform that runs on a “pay per click” system. It allows companies and businesses, in general, to advertise their services and products directly to the target audience. This is also relevant for mental health practices because you and other mental health professionals can tell Google how much the “clicks” are worth to your facility so you can control your spending on marketing and ensure you’re still turning a profit. There are crucial steps to take advantage of Google Ads. Let’s analyze them, shall we?
Step 1: Plan your Marketing Campaign
First thing first, lay out your marketing goals and expectations. Here are a few questions to ask yourself to get you on the right track:
- Which mental health service(s) am I going to advertise?
- Who is my target audience?
- What’s the average lifetime value of one new patient?
- How much am I willing to pay to acquire one new patient?
Having a concrete and comprehensive plan that answers all these questions will help minimize the risks of failure and maximize the chances of creating a successful mental health marketing campaign.
Step 2: Create a Google Ads Campaign
Generally speaking, search engines are going to be the best place for therapists to advertise, because you can reach people right when they’re looking for therapy. Someone who searches Google for “addiction counseling” is definitely interested in addiction treatment. However, someone who randomly scrolls past your addiction treatment counseling ad while browsing another website may not be interested in the slightest.
Essentially, Google Ads works like an auction. If you and your rehab competitor both want to show up for a certain search phrase or keyword, Google will look at how much each of you are willing to pay per click, and give priority to the one who is willing to pay more. This is important to keep in mind. When you work with our team at Reputation Rehab, we will work within your budget and get your site to where you desire!
Contact Us For More
Google Ads are one of a few marketing strategies that you can take advantage of to promote your facility and mental health services. Marketing results driven from successful Google Ads campaign will influence the same build up or hype to other digital marketing strategies such as targeted displays, blog management, and advertising. For more information, please call us at (855) 519-0120 or visit https://reputation.rehab/google-ads/.