Your Drug Rehab SEO is going to have a different tint and dimension to other varieties of website SEO (Search Engine Optimization). This is because your viewers are going to come from very different, but very specific, areas. You will have inquiries from medical professionals, from concerned family members, from concerned spouses, from people’s jobs and from sufferers themselves. The methods by which you attract them, and the approach towards converting them, will differ wildly, and your SEO needs to reflect that fact.
Don’t – Do Your Own Drug Rehab SEO
There is a thing known as “Writing for search engines,” and it is the most damaging thing you can do to your website. It has a very mild starting benefit because it hooks the smaller search engines and online spiders, but it doesn’t affect your long-term standing with Google. In fact, it hinders your efforts to get people to your website because you should be writing for people and not for search engines.
Do – Write for People
In the SEO world, writing for search engines is so common that people have to specify they want their text written for humans. To an outsider, it sounds nuts telling people to write for humans. What they mean is that the human reader should be targeted rather than the search engines. If you target human readers, then the search engines will eventually catch on.
Pour your knowledge and expertise into your web pages and into your blog, and then let an SEO company add the SEO elements you need, like meta tags, Alt tags, descriptions, snippets and so forth. Write for people, and you may see very little search engine movement at first, but as people discover your website and fall in love with its genuine qualities, the search engines will notice and start ranking your website up their results.
Don’t – Use Images That Don’t Add Value
This may sound a little odd since images are very search engine friendly, but they do not help you rank up the search engines if they are there for no reason. Medical websites have a habit of putting images of people in a clinical setting between their paragraphs of text. They litter then around the pages like decoration, and the truth is that they harm your SEO rather than help it.
However, if you were writing about the damage that drink does to a liver, and then you show pictures of livers as examples, then this very search engine friendly because the image have a meaning, a use, and have value. On a similar note, stay away from low-quality images because they are often associated with spammer websites.
Do – Get Better Help and Advice
Possibly the most infuriating thing about search engine optimization is how many different opinions there are about it, and just how many people are wrong about it. People are still treating SEO like it is a building-block rule book. E.g. you must have a certain number of keywords, you must have a certain number of words, and so forth. Yet, none of it matters.
There are exceedingly short articles with poor grammar and terrible spelling that are riding high on the search engines, and there are long perfectly written and perfectly optimized articles that have never gotten past results page 370. Modern SEO is all about what people like and what they don’t. When Google notices people taking an interest in a page, it ranks it up, and that is all there is to it. So, the biggest piece of advice you should follow is:
“Don’t Hire An SEO Company That Doesn’t Understand the Modern Principles of SEO.”
You need a company that has had its nose in it since the whole thing began. A company that has nurtured every SEO principle known to humanity, and who has worked through it all, the dizzying highs of back linking to the tremulous lows of the Penguin update and have come out on top with more knowledge than any textbook or college course could impart. In short, you need Reputation Rehab.