Using the correct addiction treatment marketing techniques is fundamental to reaching people who need help. Search engine optimization, content creation, and paid advertisements help individuals find your services. But where does social media fall in this marketing style, and how important is it? Reputation Rehab has the answers.
Social Media Is Integral to Digital Marketing Campaigns
Social media has become an integral piece of any well-thought-out digital marketing campaign. Millions of people log onto social media each day to interact with friends, family, and businesses. 90% of Instagram users follow at least one brand, making it the perfect platform to advertise services.
But things get a little odd when it comes to marketing mental health services. As a mental health professional, you aren’t trying to fill beds or sell products. Your goal is to help as many people as you can. But you don’t have to avoid social media or digital marketing. There are ways you can promote your services without taking advantage of those in need.
Create Curated Advertisement Campaigns
Marketing mental health services and treatment programs can be a slippery slope. On the one hand, you need to place your business in front of people who need it the most. On the other hand, you run the risk of appearing inconsiderate or slimy.
That’s where Reputation Rehab can help. We conduct an audit on your business and market with a fine tooth comb to identify the most efficient keywords in your area. With these keywords, we create carefully curated advertisement campaigns that reflect your values and mission.
These advertisements are used on Facebook and Instagram to help you reach more people in need. We include these services in any of our packages, allowing you to fine-tune what works for your goals.
Educational Content Speaks Does the Work for You
Content creation is another strategy for well-thought-out marketing campaigns. As a healthcare professional, you benefit the most from educational and engaging pieces. Informative articles on relevant topics, including therapy and inpatient rehab, can paint your services as an authority figure in the industry. People seeking treatment will see your services and know they can trust what you’re offering.
Reputation Rehab provides your audience with value through short blogs, long-form educational pieces, videos, infographics, and more. We use keyword analysis to determine compelling topics in your industry. Our copywriters develop relevant research-backed pieces that speak to your audience and services.
Purchase Professional Addiction Treatment Marketing Today
We get it; you’re a mental health professional trying to do everything you can to help others obtain sobriety and peace. Unfortunately, the harsh truth is that you’ll need to place your business in front of the people who need it most. To do this, you’ll need an effective marketing strategy.
That’s where Reputation Rehab can help! At Reputation Rehab, we’re proud to have many long-standing relationships with addiction treatment center professionals. We can connect you with treatment consulting experts. Additionally, we can put you with a consultant that can go over our marketing packages so you can reach more people in need. Contact us today to get started or receive additional information.