Los Angeles reputation management is more vital for rehab centers because of the heavy scrutiny in this industry. If you don’t implement any strategy, you could be losing hundreds of prospects who might need your services.
When you search the addiction rehab center on Google, you will get a list of local results’ business profiles. If the local results include your rehab center along with other addiction treatments, make sure that your center gets at least a four-star rating.
But if you’re in the 3-pack but your rating is 1, you’re scaring off your prospects.
Los Angeles Reputation Management to Prevent Your Center from Getting Low Ratings
One of the most vital strategies to implement if you appear on page 1 of the SERP with a low rating on your business profile is to create an SEO strategy that boosts the ranking of your positive content. You may own this content or from a third-party.
Generate Positive News About Your Treatment Center
Your center did a lot of good to your clients. Unfortunately, you need to be your best advocates because your success won’t speak for themselves.
Every time your center does a remarkable thing, you must get that information online. For instance, you may contact a local news outlet.
You may also write press releases and share the news on your social media networks. Consider writing a blog post on your site or a guest post on someone’s blog.
Then, ask your previous clients to leave reviews on Yelp and other review sites. A good amount of positive reviews can easily outweigh those negative ones.
Publish Authoritative Content
As you become an authority in the rehab industry, you can fill the SERP with positive reviews about your center. You can publish helpful content that can help addicts and their families.
This type of content ranks higher on Google because it’s a helpful page. That authoritative content will put your rehab center on top of the SERPs. Because of how helpful it is, people will share it, thereby, improving your search engine ranking.
Then, boost your link building campaign by commenting on other people’s blogs, forums, and social media channels. It doesn’t matter if the topic isn’t related to your brand. What matters here is that people will know your opinion.
People will like you more because you’re not just there to promote yourself but you’re there to engage in conversation about other topics.
And the more you comment, the more your brand name will appear on various websites. This is good for SERPs that can further push down the pages with negative content.
How Los Angeles Online Reputation Company Can Help?
The strategies mentioned above are time-consuming. Instead of devoting hours of your time doing aggressive SEO, you can hire an OR company to manage your reputation online.
Indeed, there are tools you can use to manage your online brand reputation. But they’re not enough. You need a company that knows what to do to counteract the negative reviews of your rehab center.
For more information about Los Angeles reputation management, please contact (855) 519-0120.