When people think of SEO for Mental health Professionals, they do not think of blogging. They often think of the technical side of SEO (Search Engine Optimization), such as the meta data, back links, Google snippets, and so forth. Yet, a blog can drive more traffic to your website than any other element outside of paid advertising.
Isn’t Blogging Dead?
On the contrary, blogging has simply changed the way it looks and operates. In many cases, when you look up something on the Internet, or you click one of those suggested questions on the Google search engine results, you are being directed to a blog post for your answer. A blog post doesn’t have to be a personal conversation in the ways it used to be. These days, a blog post can be any type of post. It can even be an Infographic or social media roundup.
These days, you don’t need to worry about people signing up to your RSS feed, or people signing up to your newsletter. These days, well optimized blog posts will rank on Google, and if people like them, then they will keep appearing on their Google suggestions and on their Google search engine results. Frankly, if people spend a good amount of time on your blog, then your blog will follow them around on their Google suggestions
Attract Your Target Viewer
As mentioned in the introduction, you are going to have to draw in a variety of different people, and the truth is that you are always going to suffer with one type or another. For example, you may draw in quite a few concerned family members with your ads, and your social media may draw in medical publishers via Facebook, and medical associates through LinkedIn, but you are having trouble drawing in people with addiction problems. In this scenario, a blog about the problems associated with addiction, and perhaps advice on managing addiction, may help draw addicts to your website.
The same applies for all varieties of target viewer. Perhaps you find it easy to attract addicts, but you want to draw in concerned family members, so you write blog posts about dealing with and helping people with addictions.
Market Yourself Against Your Competitors
You are in the business to make money, which means you need to address your competitors in some way or another. You may not win many friends by openly attacking your competitors in your blog, but you may be able to play off their weaknesses to make yourself look stronger. For example, if your competitors are really having a hard time drawing in minorities. Perhaps their social media campaign has taken a big hit from them appearing to discriminate. You could use your blog to show how you cater for and help minorities with all due compassion.
Get Better SEO for Mental Health Professionals
Your Addiction Rehab center should have its own blog, and one of its direct benefits is that it helps you rank up the search engines. It is not just your blog that ranks up the search engines, your website ranks up too. It works through a sort-of halo effect. It is like a radio station or YouTube channel where one DJ or video producer is such a superstar that it elevates the entire platform.
As your blog becomes more and more respected, you will find that your home pages and your service pages start seeing more search engine attention too. Again, even with the best analytics tools, you are not going to be able to explain the surges in website traffic simply because they are occurring through a halo effect. Your blog is elevating your website’s standing on the Internet.
Are You Having Trouble Getting Online Traffic?
If you are having trouble getting traffic to your website, and you are tired of your traffic coming almost exclusively from your adverts and a few social media posts, then try an SEO service. A company like Reputation Rehab can draw traffic from search engines in an organic and long-lasting manner.