Marketing inpatient rehab services isn’t easy. The addiction treatment industry has a fine line that must be handled with care. Otherwise, you’ll come across as an insensitive facility looking to fill beds and numbers. Instead of treading the mental health industry and online marketing minefield by yourself, leave it to the experts at Reputation Rehab. Here’s how we can help.
Start With Educational Pieces
Think about someone or a loved one seeking inpatient rehabilitation services; what might they consider? They’re probably looking for educational content that lets them know what to expect and look out for. The first step to placing your services in front of these individuals is to create educational content that includes relevant keywords.
The Best Inbound Strategy
Drug rehab SEO alongside educational pieces are the best techniques for marketing mental health services. People use relevant keywords like “addiction recovery,” “substance abuse,” and “inpatient rehab” when searching for mental health options in their area. These are the people who need help the most.
Adding relevant keywords places your facility and services at the top of search engines. This allows people who actually need assistance to find your services faster. In fact, the first organic result on Google has an average click-through rate of 28.5%.
Valuable Content Builds Trust
You’re probably thinking, “Yeah, I know placing my business in front of more people is important, but what do I do after that?” That’s where the educational content comes into play. You don’t want someone who needs mental health services to click your link and immediately click off your page.
You want someone who needs assistance to quickly find the information and answers they’re looking for. That’s where our expert team of content writers rises above the rest. The Reputation Rehab team will develop short-form and long-form pieces that deliver valuable information to your patients.
For example, we might create a piece on alcohol abuse or alcohol detox to give patients a better idea of what to expect. Or we might discuss the services and programs you offer to create content that reflects your mission. Regardless, the Rehab Reputation team is here to provide your readers with information that builds trust and value.
Start Marketing Inpatient Rehab Services Today
We get it; you’re a mental health professional trying to do everything in your power to help others obtain sobriety and peace. Unfortunately, the harsh truth is that you’ll need to place your business in front of the people who need it most. To do this, you’ll need an effective marketing strategy.
That’s where Reputation Rehab can help! At Reputation Rehab, we’re proud to have many long-standing relationships with addiction treatment center professionals. We can connect you with treatment consulting experts. Additionally, we can put you with a consultant that can go over our marketing packages so you can reach more people in need. Contact us today to get started or receive additional information.