The problem and biggest issue with most rehab marketing are that it works and exists in the very short term. This is the nature of the business. A marketing company has to offer quick results because most clients are not happy to pay now only to see their brand image improve three years later. As a result of this fast demand for quick results, marketing companies are forced to think in the short term. That is why, if you want your clinic, recovery service, or medical service to endure, you really need to push for long-term rehab marketing. You need a short, medium, and long-term plan for your marketing.
Are You Creating Brand Loyalty?
Brand loyalty is a very powerful thing. It is the reason why many people still consume products out of nostalgia and love for the known, tried, and true. Think about redirecting your marketing so that it creates brand loyalty.
Do Your Customers Think of Referring You?
The rehab business isn’t the sort of place that offers paid incentives for referrals. However, you can gently remind people that others may need the sort of help that they received, and perhaps gently encourage them to pass on their information to help other people.
Surveys Offer More Than Just Feedback
Okay, so here is a little trade secret. Do you know all those surveys you get after you use a service? Are those ones that are only for the use of the company, and are supposed to help them improve their service? You see them everywhere, from when you make an online purchase to when you promote your TikTok post. Well, those surveys are only a footnote in the analytics department’s data files. Their real purpose is to get consumers to look at a service and confirm in their own minds if they like it.
Even the five-star method is perfect because three stars or less means you didn’t like a service, whereas four or five stars means you did. In other words, when you give a star rating, you are confirming in your own mind if you liked or disliked a service. As a company, these requests for star reviews and surveys are just a way of getting your customers to applaud you in digital form. How can you dislike a company that you rated so kindly? In your mind, even an average experience is still a four or five-star experience. It is subtle, but it sets up a very clear view of a company in the consumer’s mind. The next time your consumer thinks of something like rehab services, they are more likely to think of you.
You Need The Right People on Hand to Help
Going it alone is laudable, but it is just not practical in today’s online environment. While you are struggling away on your own, your competitors are hiring team after team to help them push their marketing plans forwards. You need to strategize and come up with ways to improve your long-term rehab Marketing. You need to set out long-term plans, you need to get them started, and then you need to contact Reputation Rehab and have them help you. By all means, continue to work on short-term goals, but redirect some of that focus so that you and your marketing team/service are working for long-term gains.