The short answer is that the whole rehabilitation industry has grown exponentially from the time there were only one or two household names. These days, marketing rehabilitation services is overly difficult because you are competing with far more people than you ever were in the past. Here are a few other problems you are probably having with your rehab marketing.
Everybody Else is Offering Easy Answers
Your industry has grown exponentially but there are also other challenges, like unscrupulous people that could talk about many ancient practices from all over the world without actually living the true lifestyle associated with such. When a professional suggests long-term rehabilitation, and they have to compete with somebody who says, “It is all about self-esteem and social validation,” then who is going to win? Presenting the idea of the hard road is difficult, especially when your competitors are promising results that you are not selling.
You Are Competing on a Bid-Per-Bid Basis
Now there are more competitors in your industry, you are competing for advertising space. Even something as simple as marketing your e-book is going to be more difficult because you are competing for advertising space with every fake yogi. You may have the credentials, but you are competing for space using bid amounts, and they have more money than you because their book “How to Dream of the Essence of Yourself” sold 100,000 copies.
You Have to Re-Educate People
There is so much misinformation out there that you now have to dedicate a large portion of your efforts to helping people understand the process and why your services are useful. You have to educate people on their problems and then show how you have the solution. This is trickier than it sounds because of websites like Twitter that constrain every problem into a political statement.
There is also the problem of websites like Google where the top answer is king. The first answer on Google is the one that other writers copy and re-copy over and over again so that the top ten answers on Google say the same thing. It doesn’t matter how true it is, people think it is true because why would so many websites claim the same thing? You need to educate people on why the easy answers they see on the Internet are not real and why your services are real, why yours are helpful, and why your methods are time-tested and trusted.
Are You Doing Enough?
Are you doing enough when you are marketing rehabilitation services? No, of course, you are not, because no matter how much you do, your competitors are doing more. They are doing more because they are hiring people to work day and night to promote their services. If you want to gain ground, if you want to stand out, then you need to use a marketing service. You need to use a company like Reputation Rehab to help promote your services to the correct people. Visit their website to find out more.