Picking healthcare marketing companies is so difficult because it is a very specialized service. There are many companies and so-called experts out there that talk about a good game. They can sell themselves as being very educated, very experienced, very professional, and very knowledgeable, but they are nothing more than motivational speakers. They shovel a bunch of easy answers that seem smart until you really examine and test them. After that, you realize that what they said only offers a small or quick solution, and you are left feeling empty and probably left with a big hole in your marketing budget.
How Do People Prove Their Experience?
It is very easy to become well-versed in the esoteric “Lingo” of the industry, so having an agent “Talk the Talk” is no proof that the agent or the company in question is able to handle your marketing needs. Furthermore, many salespersons will learn very good pitches and will learn the answers to the sorts of questions you will ask. They become very good actors and can easily fool people into thinking their company has enough experience to get the job done.
Getting True Testimonials and Reviews is Impossible
Some companies will brag about the sorts of companies they have worked for, but getting true confirmation of this is very difficult, especially since it is often not true. Also, most of the companies that work with a marketing company are not prepared to go on record and start recommending them to other people. They may offer recommendations in other fields of marketing, but healthcare is very competitive, and companies are unlikely to share their most trusted and useful marketing services with other companies in the healthcare industry.
Think of it this way. If you were a medical or healthcare company, would you go bragging about the marketing company that just made you lots of money? Would you admit to working with a marketing company that makes lots of money for its clients, or would you keep that a secret? Furthermore, few marketing companies are willing to lend their name to a review, even if the marketing company is good. This is because the healthcare company loses its reputation if the marketing company makes a blunder. The truth is that getting a true review or testimonial for a marketing company is very difficult.
Choose a Marketing Company You Can Trust
Picking healthcare marketing companies is tough, so you should probably start small. Try a company that has a good online reputation and start with a small project to see how well they do. If they do okay, then move on to something a little more complex and a little more expensive.
Picking a marketing company you can trust means building trust. There is no way you can just pick a company and trust it outright. You need to create a relationship with the company and keep testing it to see if it is able to cater to all your demands. Start out with a company that already has a good online reputation, like the team at Reputation Rehab, and see how you go from there. You may be pleasantly surprised.