The odd thing is that advertising works. Even cheap advertising works. It may not do your company any good over the long term, but for some reason, advertising works. That is why larger companies are able to go on existing long after their products have become outdated and unloved. However, your treatment marketing plan could be amended to help make it a lot more successful. That amendment would simply lower the frequency of your adverts and your promotional campaign cycles. In short, this article is all about how you can improve your online and offline marketing by doing it less.
Of course, it is all relative. If you only post an advert every year, then doing it less probably won’t help. But, there is this tendency to throw money at advertising, especially in an online environment where it is easy to sink lots of money into a project, to receive a bunch of analytics, but otherwise have nothing to show for your money.
We live in an era where spending money on advertising has never been easier, and yet the biggest problem with modern advertising is that you get such a low return on your investment.
Lowering Your Social Media Posts
It is true that social media will reward you for posting more frequently. However, over the long term, you are not going to build any relationships with customers or build any long-lasting connections with people if you keep bombarding them with content. You have to balance what your potential customers want with what the online algorithms will reward you for. Posting less often may harm your social media standing, but at least your potential customers will pay attention when you post something. They will start to treat your content like white noise if you post too often.
Smaller Bids On Your Online Adverts
Just to test the idea, please go over to your online adverts right now, pick around three, and lower their bid amount to one-third of its original cost. You are going to see the system say that your adverts are not spawning because the budget is so low. Now, come back to those adverts in a few days and notice how they have been running. They may not have had the impact they were having when you had a higher budget but note how you have had some views and maybe even some click-throughs. You got these at a far lower cost than you would normally get them. Now, take what you have learned in this situation, and create more adverts with very small and very targeted adverts (and with tiny bid amounts).
Get Sound Help and Advice
Some of the ideas mentioned in this article may seem a little silly. They may seem like they will not work, but you have to experiment with your treatment marketing if you want to learn as much as you can. Posting fewer adverts and lowering the bid amounts on your adverts will help teach you a lot about the marketing landscape you are working within. If you want help from veteran promoters, from people who have been working in marketing for years, then get in touch with Reputation Rehab today. You won’t be disappointed.